Attn. ALDI Lovers: Exclusive ‘SimplyNature’ Brand Emphasizes Affordability of Eating Well


Grocer Introduces Brand Focused on All-Natural and Organic Products in New York-Area 

New York – Sept. 30, 2013 Discount grocer ALDI, which is steadily expanding its presence in the New York-area, continues to emphasize its impressively high quality at impossibly low prices with the launch of its new brand, ‘‘SimplyNature,” which features simple foods made with only all-natural or organic ingredients. SimplyNature products range from cereal, honey, fruit bars and apple juice, to pasta sauce, pizza, salsa and various snacks. The new line of SimplyNature products is now available in select markets, including New York-area stores, with a national rollout planned for early next year.

“At ALDI, we know that finding great-tasting, wholesome foods is important to our customers. With the new SimplyNature line of all-natural or organic products, customers can get high-quality, nutritious options at an affordable price,” said Bruce Persohn, South Windsor vice president of ALDI. “We’re always striving to offer healthy options at prices that make it possible to maintain a healthy lifestyle – and that’s exactly what the SimplyNature brand offers.”

Beyond SimplyNature, ALDI continues to increase fresh produce offerings and currently carries nearly 70 varieties of fresh fruits and vegetables. Additionally, ALDI offers several organic produce items in most Connecticut, Georgia, Iowa, Illinois, Minnesota, Pennsylvania, Virginia and Washington D.C. stores with plans to introduce organic produce items in all ALDI stores early next year.

Organic produce items currently featured include bananas, apples, tomatoes, baby carrots and salad mixes. To provide the freshest produce possible, ALDI teams up with top growers throughout the United States, including local growers to guarantee freshness and sustain the lowest prices.

“I like that I can find so many healthy and fresh options at ALDI,” said Janice Stahl, food stylist and loyal ALDI shopper. “Shopping for all-natural or organic products can get expensive, but the SimplyNature products at ALDI provide shoppers a variety of great choices at fabulous prices.”

Examples of new SimplyNature products available:

  • SimplyNature Organic Agave Nectar (11.75 oz.) – $2.49
  • SimplyNature Organic Fruit Bars (10 oz.) – $2.69
  • SimplyNature Organic Toasted Oats (9-10 oz.) – $2.29
  • SimplyNature Exotic Vegetable Chips (7.5 oz.) – $2.99
  • SimplyNature Organic Apple Juice (64 oz.) – $2.49
  • SimplyNature Organic Pasta Sauce (24 oz.) – $1.99
  • SimplyNature Organic Diced Tomatoes (29 oz.) – $1.49
  • SimplyNature Organic Spaghetti or Linguine (16 oz.) – $1.19

To ensure its exclusive brands – including SimplyNature – meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this commitment to quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

ALDI has been recognized as the nation’s low-price grocery leader for three consecutive years, according to a recent consumer survey* conducted by Market Force Information, Inc., the world’s leading customer intelligence solutions company. When asked to rank the top eight grocers offering low prices, consumers ranked ALDI No. 1, ahead of competitors such as Walmart, Costco and Sam’s Club.

Over the last several years, ALDI has added, on average, 80 new stores each year, expanding the ability to bring grocery savings to more people every day. ALDI now has more than 1,200 US stores located in 32 states, serving more than 25 million customers each month.


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