Jennifer’s sweet lil beauty blog: A lovely LOFT event

1456870_10201298462168427_476596818_nThis past week has been extremely busy, exciting and definitely a little cray cray for myself & my family. Amazing opportunities have been given to us and we are all just beaming with pride & joy at the moment. My weekly highlight began approximately one month ago when I was approached by LOFT to host their Grand Opening Event at their brand new location at The Shops at Nanuet. Naturally, there was no hesitation in my voice when shouting ‘YES!’ to this incredible opportunity. After offering my RSVP prematurely, I then decided to listen to the details of the day and how it would all roll out. They told me I would be the official “host” of the event…greeting guests, interacting & mingling with those roaming the store, offering style advice & beauty tips and providing 5 minute mini makeovers to women. They mentioned that I would have signs up around the store bearing both my first & last name, as well as my blog name and logo. HELLO?! Pinch me! LOFT was also sending me a $150 gift card to go shopping for a trendy / hip outfit specifically for the Grand Opening Event. Lastly, they requested that I ask a fellow makeup artist to help me with the mini makeovers (insert Jackie B… she was fantastic! Thanks girl!). I mean, it really doesn’t get much better than that folks! I was fully on board & seriously looking forward to partnering with LOFT for this.20131107_181019

Since day 1, the LOFT team had been uhhh-mazing! Since their goal was to find a local, community influencer to help create buzz around their kick-off launch party, I wanted to confirm their belief & faith in me and demonstrate that I was, in fact, the right gal for the job! For a couple weeks, I was posting the digital flyer like a mad woman – on different blogs… various Facebook pages… the Rockland County Times…hanging it up at beauty school, talking about it non-stop to anyone that would & could listen etc etc. I would not stop babbling until I felt I had reached as many people as I possibly could, letting them know about this fabulous event taking place right in their own backyard! Who wouldn’t want to shop around with refreshments in hand, catchy music playing in the background and the opportunity to not only win prizes & receive a free tote with any purchase, but to also get a makeover for free by me!?

IMG_20131107_171829Jackie and I set up shop right at the entrance of the store. The music was booming on the other side of the door and the energy & vibe was really high that night! I wanted all shoppers, especially those who came in to support me, feel welcome & at home upon entering the store. The goal of the grand opening was to provide the ultimate shopping experience – and I do believe we accomplished just that! Between the two of us, Jackie and I completed approximately 10-12 gorgeous mini makeovers on girls of all ages! I really love the satisfying feeling I get when I play a part in helping women feel even more beautiful and confident with just a touch of my favorite products 🙂 The ambiance was further set with fancy (pronounce with an accent, of course) butlered hors d’oeuvres and delicious signature cocktails floating around the room. Every time I turned around, I was being offered something scrumptious! I also caught glimpses of the cutest little LOFT tote bags on everyone’s shoulder – if you purchased a product, this was your complimentary gift! I’ve already used this tote a number of times since the grand opening… it’s adorable and useful – please and thank you! Prior to the start of the event, the LOFT team gave me a pleasant surprise by handing over ‘blogger pick’ 20131113_000626hangtags for me to place on few of my favorite things! It was pretty cool to have my style mapped out in-store for guests to check out and potentially purchase. I did actually see a few people walk out with some of those items!

I had a wonderful time hosting the LOFT Grand Opening Event & am just so appreciative to have been given the opportunity to work with such a great company. Professionalism, enthusiasm, and pure passion are all things I could tell run through the LOFT team and this was extremely contagious on grand opening night – it truly contributed to the overall success of the event! I am proud to have been part of such a memorable evening.

Thank you LOFT!


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