NEW CINNAMON SWIRL BRIOCHE FRENCH TOAST AT IHOP® RESTAURANTS STARTING APRIL 7

IHOP PRESS RELEASE 

GLENDALE, CA – (April 7, 2014) – Last year IHOP^® Restaurants first presented a new twist on one of its most popular breakfast classics: Brioche French Toast with thick, rich brioche bread dipped in a lightly-sweetened vanilla batter, grilled to golden perfection with three choices of toppings. Brioche French Toast quickly became one of the most successful introductions in the brand’s history, and has been a popular favorite on the menu ever since.

Now, IHOP restaurants are bringing guests another delicious choice with the introduction of Cinnamon Swirl Brioche French Toast: Three slices of thick, rich brioche bread dipped in a lightly-sweetened vanilla batter, grilled to golden perfection, layered with cinnamon roll filling, then topped with cream cheese icing.

Cinnamon Swirl French Toast joins these two current favorites:

·         Bananas Foster Brioche French Toast: Three slices of thick, rich brioche bread dipped in a lightly-sweetened vanilla batter, grilled to golden perfection, topped with a classic New Orleans Foster’s sauce made with sliced bananas caramelized in a buttery brown sugar glaze, then crowned with powdered sugar and whipped topping.

·         Berry-Berry Brioche French Toast: Three slices of thick, rich brioche bread dipped in a lightly-sweetened vanilla batter, grilled to golden perfection, topped with blueberries and glazed strawberries, then crowned with powdered sugar and whipped topping.

Guests may enjoy three slices of Brioche French Toast à la carte, as a delicious indulgent treat, or two slices as part of an IHOP Combo that includes two eggs, done the way they like them, a choice of crispy bacon, pork sausage links or a grilled ham slice, along with IHOP restaurants’ signature golden hash browns.

Guests can also lift a glass to spring with the addition of three new refreshing “Morning Toast” beverages:

·         Mango ’Mosa: Premium orange juice, sparkling lemon-lime soda and tropical mango syrup garnished with an orange wheel.

·         Orange Grapefruit Breeze: Premium orange juice, sparkling lemon-lime soda and grapefruit syrup garnished with an orange wheel.

·         Spicy Tom: Spicy tomato juice served with a lemon wedge and a crispy, hickory smoked bacon strip.

“At IHOP restaurants, we’re always looking for innovative offerings that will delight and surprise our guests,” said Natalia Franco, senior vice president, Marketing, International House of Pancakes, LLC. “Our new Cinnamon Swirl Brioche French Toast brings together the distinctive sweet flavor of a cinnamon roll with our rich brioche bread.  And our three new Morning Toast beverages provide a delightful new twist to some familiar drinks that can be enjoyed by anyone, any time of day. What a perfect way to celebrate the arrival of spring!”

Both Cinnamon Swirl Brioche French Toast and the new Morning Toasts will be available for a limited time, through May 25, 2014.