COLGATE AND SHOPRITE KICK OFF CONSUMER RECYCLING CONTEST FOR NEW SCHOOL PLAYGROUND

TerraCycle has announced its Recycled Playground Challenge – a new initiative in partnership with Colgate and ShopRite to help encourage healthy smiles and environments among school children and consumers. Beginning now through June 30, schools located throughout New York, New Jersey, Pennsylvania, Delaware, Connecticut and Maryland are eligible to compete for a new playground made completely of recycled material by joining TerraCycle’s Oral Care Brigade® program. Through the Oral Care Brigade, a free recycling program run by Colgate and TerraCycle, schools will earn one ‘Playground Credit’ for each shipment of empty toothpaste tubes, toothbrushes, and floss containers sent to TerraCycle. Schools can earn additional Playground Credits by encouraging parents and teachers to vote online by logging onto www.terracycle.com/colgateshopriteplayground. For instructions on how to participate in the Recycled Playground Challenge, visit www.terracycle.com/colgateshopriteplayground or your local ShopRite retailer.