The story of Rocklandโs notorious โundergroundโ celebrity
BY DYLAN SKRILOFF
If youโre from Rockland and youโre not in the โknowโ you may be curious, who is Vinny Raffa? And why does he have a posse?
Vinny Raffa has break-danced with the Beastie Boys and brainstormed with De La Soul. Tony Hawk knows him, but wonโt admit it.
But even if the name doesnโt sound familiar, his stickers probably are. You can find them plastered literally anywhere in the world, except perhaps the island nation of Papua New Guinea.
The story of Vinny Raffa is one of a born and bred Rocklander who has found his own variety of success and sense of social responsibility.
Raffa, is a benevolent king in the underground world of skateboarding, as well as an electrician and a member of Local 52, which does lighting for the film industry. Currently, he admits to being โRocklandโs brokest celebrity,โ [sic] but it doesnโt seem to get him down. โPoor is the new rich,โ says Raffa, never at a loss for a cliche to turn inside out.
At the height of his influence and in times the economy afforded people more spending money, Raffa, a 1982 Spring Valley High School graduate, was selling his own line of clothing and shoes called NSS as well as organizing major skateboard competitions around the world in places like London, Philadelphia and New York City.
โIโm worldwide famous,โ Raffa says, sounding more like heโs giving a confession than boasting about his name recognition.
Raffa points out that skateboarding has gone from being a pastime for outcasts to a pastime for โcool kids,โ it is not a field many people can make a living off of. โThese days only a few make money on skateboarding,โ Raffa says.
But itโs as popular as ever with the youth. โItโs every kidโs dream to have a skateboarding team,โ claims Raffa, who says his most avid followers are pre-teens and teens who are just getting into skateboarding.
For all his success in the skating world, Raffa will probably go down in history for his prolific array of stickers. And if you have never noticed them, after reading this article, you will most likely notice. They went โviralโ before the term viral was even in popular use.
Raffa explained, โIโve been involved in skateboarding for 30 years. Skate, snow, you need stickers if you want to promote. My friend Newman said, โVinny Raffa has a posse.โ It got out of control; posters, stickers started going everywhere.โ
His notoriety grew further in the skate scene as he held events which attracted some of the top skaters in the world as well as celebrities like the Beasties Boys, De La Soul and many others. They would come to Raffa events on their downtime.
Raffa said before the Internet was around, he had to travel to California for trade shows to get his name out there and to organize events.
Skateboarding has the potential to make a positive impact in the lives of youths in Raffaโs opinion. โI want to do stuff. I want to keep kids away from [drugs]. I talk to kids often and they are on [drugs]. We need a youth culture where kids can make music, work on websites, their art, and where they can have a skatepark with a lounge,โ Raffa said.
Raffa would like to see the local governments get involved in the lives of young people by making youth centers and skateparks that will actually be fun to hang out and skate at. He said in the past, skate parks have been made in a lame way. Raffa calls these kinds of false promises from localities โsugar-coating.โ
โThey build skateparks so kids canโt skate where they usually do. Orangetown is the worst โsugar-coater.โ They donโt want to build the ramps. Iโve been sugar-coated so many times Iโm diabetic now,โ Raffa said.
Of course, the towns have the fear of getting sued to oblivion if a skateboarder gets injured at one of their parks.
Raffa said the Internet and Facebook especially, has changed youth and American culture.
โI have 5,000 people on Facebook. Facebook is the new TV,โ he said. And in the โnew TVโ everyoneโs famous!
โThe actor Billy Bob Thornton said recently that it used to be that people would come up to him and say how much they admire his work. Now they just come up and laugh at him,โ Raffa said. โBecause of facebook and the Internet everyone is a celebrity. Everyone is projecting images. Kids are more interested in creating their own stuff than buying albums.โ
In addition to his skateboarding and his stickers, Raffa runs Raffa Electric by day, and does work on movie, TV and video sets for LOCAL 52. When heโs not working he can often be seen charming the local townies in the Village of Nyack.
Some film projects Raffaโs worked on include โThe Sopranoโs,โ โNight and Dayโ (with Tom Cruise), โAvengers III,โ โRun This Townโ by Jay-Z and โNick Nโ Noraโs Permanent Playlist.โ
Raffaโs affinity for hip-hop eventually led to him starting a popular radio program on Rockland World Radio called โVinny Raffa has a Talk Show,โ which featured local personalities, discussions on topics of the day and features on local artists, especially hip-hop artists.
Jermaine Paul, winner of this yearโs The Voice, was a guest on Raffaโs show a few years back, before his big break. Paul is a local man, having lived in Nyack and Monroe. Raffa also brought actor Stephen Baldwin on his program for one of his more popular shows.
The man with the posse claims rap artist Eminemโs people once stole an idea for a sticker/stencil from him, and also says heโs the one who invented skateboarding shorts that go below the knees. The idea was to minimize scrapes to the knees.
In 1987 and 1988 Raffa sold โMETS SUCKSโ stickers outside Yankees games. He says he got thrown in a jail inside Yankee Stadium once and later found out Steinbrenner had a $5,000 bounty on him. Raffa said he used to make $500 a night selling those stickers.
Raffa has a โlive in the momentโ philosophy toward life. โEvery dayโs a different day. Today Iโm here at the Rockland County Times, spilling my beans.โ
Appendix- Whereโd the Posse concept come from?
Mark Waters of Skatepunk LLC accurately pointed out on a Rockland County Times message board that Raffa and friends โbenevolentlyโ lifted the posse concept from famed street artist Shepard Fairey.
While attending Rhode Island School of Design Fairey devised a post-Warholian art experiment based around images of Andre the Giant. Some of the popular work from this experiment were stickers that said โAndre the Giant has a Posse,โ listing his height and weight, as well as a tag that said โObey Giant.โ
The images caused a sensation and Raffa was one who took notice.
Incidentally, Fairey would later go on to design Barack Obamaโs HOPE portrait in 2008. As would happen to any skate scenester gone mainstream, Fairey has taken a lot of heat from the street for entering the two-party political arena with his art.
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