Running a business means you have to satisfy a number of different people. It might be a customer or client, a supplier, investors, board members, or even your family. It should go without saying that you should ensure that your team of employees are happy, too.ย This can be something that companies can put in very little effort into, or ignore completely. Make sure this doesnโt happen to you, as it could have a negative impact on your business. Here are some of the reasons why you need to make sure that your organisationโs employees are happy.
- Expect better customer service
Most of us have been customers of a company where the employees arenโt happy – and in many cases, it shows. At best, they donโt go beyond the call of duty to make sure your customer is satisfied; at worst, theyโre rude to customers. This is something that you wonโt want to hear as a business manager. So if you have employees who are enthusiastic about their roles, they will go above and beyond because they enjoy their work and interacting with customers.
- You keep employeesย
Itโs expensive and time-consuming to hire and train employees, so it will be almost always better for you as an employer to keep hold who you have (unless your employee isnโt doing their job or theyโre a liability). Some people will stay at their jobs even if theyโre not happy – yet others, especially the educated and highly skilled, will look elsewhere for employment. Yet if people are happy at work, they are more likely to stay.
- Your employees will perform better
Happy employees will tend to perform better, thatโs undeniable. These staff members are more likely to work to the best of their abilities, and swiftly. They may also be better co-workers, who will provide a supportive office environment.
- You have satisfied, engaged employees
Even if your employees seem to be engaged, it doesnโt mean they are satisfied with what they do. So, knowing the difference between satisfaction and engagement is important.ย Satisfaction is being content with pay, benefits, hours and work life; engagement is someoneโs emotional attachment to your company. So engaged employees are passionate about your industry, are enthusiastic about your progress, and are connected with your company.
You can see if your employees are engaged with your brand by asking them, and you can use employee engagement surveys from Inpulse.com to find out more. Also think about whether what youโre measuring is the same as what will progress your organization forward.
- You will create a better company culture
How you set out your organisationโs values and vision will contribute to defining your culture. Yet if you donโt address norms, assumptions, systems and unwritten rules, then you will create a culture that will negatively affect your employeesโ initial perception of your brand.
By creating a positive culture, you should help to engage with more of your employees and their personalities. It will also boost your chances of attracting new talent.
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