Prior to the COVID-19 pandemic, around 70 percent of businesses across the US were already working on digital transformation strategies, as found in a Tech Pro survey. Last year, around 40 percent of all technology spending went into digital transformation, and a total of $2 trillion was spent on this process. Before the health crisis, the main reasons for digitalization were new opportunities for growth, increased pressure from competitors going digital, and new regulatory standards. Today, however, digitalization is tantamount to survival for a plethora of industries, as audiences increasingly shop, stay informed, and entertain themselves online.
What Are The Main Benefits Of Digital Transformation?
The scope of digital transformation goes beyond online shopping, telemedicine, or the provision of online services (think everything from the provision of financial advice to life coaching, therapy, and IT services) during the pandemic. It extends to an enhanced ability to meet customer expectations, reduce times to market, and enhance operational efficiency. Many companies that have gone digital for a specific reason (such as competition from similar businesses in the industry) have undergone a deeper transformation than imagined, changing their business models in line with online opportunities and demands.
Online Marketing A Way To Reach More Customers In Tough Times
Digital transformation is more than a way to improve processes; it also enables business from a variety of sectors to reach wider audiences via social media and information provided on their website. This is achieved through data analytics of customer habits and preferences. Going online is also a key way to reach potential customers via PPC, link building and SEO. The latter, in particular, is a powerful branding tool, since Google receives around 2.3 trillion searches a year. As stated by Atlanta SEO Experts On the Map (available on https://www.onthemapmarketing.com/locations/atlanta-ga-seo) improving SEO and growing an organic presence is now the top inbound marketing priority of 61 percent of all marketers. Voice search, mobile compatibility, and the creation of quality content are now key strategies for top marketing firms across the nation.
Digital Technologies For Communication
The pandemic has shown how society can be expected to make a sudden shift to a remote working model almost instantly, emphasizing the importance of IT for project management and communication. There has been a big rise in the adoption of online communication tools such as Slack and Google Meets, but it has also pointed to the importance of Internet education for employees. Teams have relied on the Internet for key aspects such as training on cybersecurity and online project management. Video conferencing and chat services have been a key way to attend to customers and keep teams connected during a period of extended isolation.
The COVID-19 pandemic has pointed to the need for efficient IT solutions and communication tools. Digital transformation has a much wider scope than communication and customer service, of course. It enables the adoption of more profitable business models and more effective branding and marketing strategies. Digitalization has been a lifesaver during the current crisis, but its benefits will continue long after the health crisis is over. It will be the key determinant of how companies can work more efficiently and save on costs while capturing wider audiences and improving key processes for greater profitability and stability.
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