Your company is like your child. You see it grow, go through hardships, and celebrate its winnings. In many ways, your company is your life and soul manifesting into something tangible. And just like all things that you love, it’s worth celebrating.
However, it’s not always clear what type of event is right for your company, so we’ll give you a few ideas about the types of corporate events and what they are all about. We hope you’ll find this article useful and that your next event will be outstanding.
Corporate Hospitality Events
Sometimes you just want to celebrate an achievement. There’s no better way to do that than being hospitable, with some of the most exciting events in this category being:
- Gala events
- Networking events
- Gaming tournaments
- Private theater shows
- Art exhibitions
Of course, there are many more ideas you might get just from simply reading this list. The most important thing to remember is that you should cover this type of event with a specific insurance for your event just in case anything goes wrong. And that goes double if you are going to serve alcohol at the event.
If your main goal is to craft the team of your dreams, then you should seriously consider organizing a team-building event. These are easy and entertaining ways of consolidating your team, figuring out their strengths and weaknesses, and also boosting the morale within the entire company’s workforce.
You can consider adding any competitive sport to your team-building retreat, including football, basketball, chess, and other multiplayer games that your employees might be interested in. Otherwise, your employees might also love competing in eSports tournaments as a fun and competitive team-building activity.
Client Entertainment Events
Regardless of whether your company is B2B or B2C-focused, your clients are what make your business. If you want to show them your appreciation, then you can host events dedicated to them. These are similar to team-building events, except they are not for your employees, but for your clients instead.
Anything goes – private dinners, cocktail parties, movie screenings, gaming nights, and all manner of events that you know your clients will enjoy. You can also give out personalized gift cards to your loyal customers to show them your appreciation and encourage them to buy even more things from you. Who knows, you might just unlock the next level of client retention strategies.
Product Launches, Conferences, and Keynote Events
If you’re looking to advertise your products face-to-face rather than through ATL advertising, direct response copywriting, email marketing, social media, or other similar means, then you should definitely consider either a product launch, a conference, or a keynote event.
Depending on the scope of your product, you can either host a small meeting with employees to introduce the new product or host a big launch party to announce its upcoming release to the world. Whatever the case might be, a product launch should attract a crowd and get the word going out organically. Just don’t forget to bring snacks and other materials to enhance the experience for everyone.
The Bottom Line
These four types of corporate events should cover just about any growth objective you have in mind. Of course, these types of events can branch out into multiple categories, which is why we had a listicle at the beginning, and a few event examples further down the line.
In any case, we wish you the best of luck in creating your next big corporate event and attracting new clients or making your employees happier.
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